Pitch all the details and benefits of your newsletter in a section or landing page on your podcast website where you have your email signup form. Plan and communicate the added value of your podcast newsletterĬreating a podcast newsletter has various advantages for you, but what’s in it for subscribers? Nicole says it’s important to “communicate the value of signing up.” She advises letting subscribers know what additional content they’ll receive and “what they’ll get from the emails that they don’t get from just listening to the show.” If you’re just launching your podcast newsletter or want to rejuvenate your existing one, consider these top factors that will help it run smoothly and generate the best results. You can use the written word to send your newsletter subscribers personalized messages, add follow-up thoughts on discussions from episodes, and cover any additional ideas or relevant news that didn’t make it to the podcast. Nicole says, “Having a second outlet to connect to my audience has been a lot of fun” and notes that it’s “a more meaningful way to connect to listeners that goes beyond just tuning into an episode.” It’s also an opportunity to build a community around your podcast so you both gain new listeners and create loyal ones. The more followers you have, the more potential there is for your show to be shared, leading to a flywheel of growth. It encourages your subscribers to listen to newly released-and older-episodes and follow and rate your show on their listening platform. Why should you start a newsletter for your podcast?Ī podcast newsletter increases your show’s exposure and engagement. But it’s also a way to strengthen connections with listeners and enhance their experience and connection with your podcast. Ultimately, the purpose of a podcast newsletter is to grow your audience and build your brand. Plus, draw inspiration for your own newsletter from some of her email examples.Ī podcast newsletter is an email you send subscribers to promote episodes and other content related to your podcast on a regular, consistent basis. Discover how she connects deeper with her audience and expands on ideas with her podcast newsletter. Her podcast, “ recipes for life,” examines experiences, choices, and other life lessons framed around family recipes. Nicole Bassolino is a creator who uses an email newsletter to amplify her podcast episodes once they publish and share bonus content and material. Through emails, you can spotlight memorable moments and expand on episodes with supplemental content that gives deeper insight and context. An email newsletter is an impactful and versatile tool to promote your podcast.
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